E-commerce · 2016
Meuq
Performance overhaul for a second-hand shoe marketplace
- Role
- Freelance Web Developer
- Type
- E-commerce
- Year
- 2016
- Client
- Meuq
Meuq was a consignment shoe store — sellers submitted their shoes and Meuq sold them for a commission. They came to me with serious performance problems. I resolved redirect chains, removed unused bloat, and implemented lazy loading, responsive images, schema.org markup, and social sharing meta tags.
Meuq was a second-hand shoe marketplace with a consignment model: sellers sent in their shoes, Meuq listed and sold them, and took a commission. The concept was solid but the site was struggling with performance issues that were hurting both user experience and search visibility.
Performance Problems The site had accumulated a range of issues: redirect chains adding unnecessary round trips, scripts and stylesheets loading that were not being used, and no modern loading strategies in place. I audited the full request path and resolved these systematically.
Modern Performance Features Once the obvious problems were cleared, I implemented the full set of modern performance and SEO practices: - Lazy loading for images below the fold - Responsive images with correct and attributes so devices only download what they need - Schema.org structured data for products to improve search result presentation - Social sharing meta tags (Open Graph, Twitter Card) so shared links rendered correctly across platforms
Hosting The site closed down a few years after the work, but remained hosted with me for around five years.
Responsibilities(1)
Performance audit and redirect chain removal
Audited the full request path and resolved accumulated performance issues: redirect chains adding unnecessary round trips, unused scripts and stylesheets loading on every page, and other bloat that had built up over time.
Key Features(1)
Lazy loading, responsive images, and structured data
Implemented lazy loading for below-fold images, responsive images with srcset/sizes so devices only download what they need, schema.org product markup for better search presentation, and Open Graph / Twitter Card meta tags for correct social sharing previews.