Pallet Centrale

Palletcentrale is one of the largest pallet companies in Europe. Their existing website was outdated and failing to serve their business customers. A designer had already produced a fully custom concept; my job was to evaluate it and build it out.

Stack Decision We chose WordPress + WooCommerce. It gave the client an easy CMS to learn, connected seamlessly to their existing third-party tools through official plugins, and gave us a solid and extensible base for the custom B2B requirements. PHP, HTML, CSS, and JavaScript with Webpack as the build step.

B2B Wholesale Features - Wholesale pricing: tiered pricing for business customers ordering in volume - Dynamic/staffel pricing: unit price adjusts based on order quantity - Invoice requests for large orders: a custom flow for business customers to request a formal quote rather than paying directly through the checkout - Custom Ajax handlers: dynamic price updates and cart behaviour without full page reloads

SEO An SEO freelancer was brought in alongside me. I handled all technical SEO implementation — semantic markup, structured data, clean URL structure, metadata, performance — while the SEO specialist handled content strategy.

WCAG 2.0 Accessibility Full WCAG 2.0 compliance was a hard requirement. This covered keyboard navigation, focus management, screen reader support, colour contrast, ARIA labels, and accessible form patterns throughout.

Browser Support The target audience included a significant share of Internet Explorer users. The build had to work across a wide browser range, including IE, which shaped the CSS and JavaScript choices throughout the project.

Performance Webpack handled asset bundling and optimisation. Image optimisation, caching strategy, and minimising render-blocking resources were all addressed to meet performance targets alongside the heavy SEO requirements.