E-commerce · 2016
Hart Beach
E-commerce for Northern Europe's #1 surf shop, built on ASP.NET
Hart Beach is a surf shop in Scheveningen that has been open since 1971 — considered the number one surf shop in Northern Europe. I built their e-commerce site on the same ASP.NET stack as Epplejeck and Only for Men, with HTML, Sass, and jQuery.
Hart Beach is a Scheveningen surf institution, open since 1971 and widely regarded as the number one surf shop in Northern Europe. Their 355 m² flagship store stocks surfboards, wetsuits, and surf fashion from brands like Quiksilver, Billabong, ROXY, Rip Curl, and Element — alongside a surf school and a genuine surf culture vibe.
I built their e-commerce website on the same ASP.NET stack used for Epplejeck, Roetgerink, and Only for Men — HTML, Sass for styling, and jQuery for interactivity — giving the site the same solid technical foundation as the other projects in this series.
The work covered the full frontend implementation: homepage, category pages, product detail pages, and all supporting pages, built to match the provided design with responsive layouts and solid SEO foundations throughout.
