E-commerce · 2015
EppleJeck
Full-stack pixel-perfect e-commerce for a horse riding accessory brand
Epplejeck is a large Dutch equestrian retailer. I built the full e-commerce site from an Adobe XD design, pixel-perfect, handling front-end, back-end, and SEO on the same ASP.NET stack used for Roetgerink, Only for Men, and Divide.
Epplejeck is one of the Netherlands' leading retailers for horse riding clothing and accessories. They came with a finished Adobe XD design and needed the full site built out — front-end, back-end, and SEO.
Pixel-Perfect from Adobe XD The design was handed over in Adobe XD. The brief was to match it exactly. HTML and Sass were used to implement the design across all page types — homepage, category pages, product detail pages, and checkout — consistent with the level of accuracy expected from the same studio's other projects.
Full-Stack Delivery Unlike some projects in this period where I focused on the front-end, Epplejeck was a full-stack engagement: ASP.NET back-end work alongside the HTML, Sass, and jQuery front-end. This included template logic, data binding, and the integration points between the CMS/product data and the frontend.
SEO SEO was included in scope from the start — semantic markup, structured data for products, metadata, and clean URL structure built in rather than added on.
The same ASP.NET stack used for Roetgerink, Only for Men, and Divide.
◈Responsibilities(2)↓
Pixel-perfect implementation from Adobe XD
The full site was built from an Adobe XD design with a pixel-perfect brief — homepage, category pages, product detail pages, and checkout all matched to the provided specs.
Full-stack: front-end, back-end, and SEO
Covered the full scope — ASP.NET back-end work including template logic and data binding, HTML/Sass/jQuery front-end, and SEO implementation with structured data and semantic markup throughout.