Oh My Hair! is an e-commerce store featuring the latest trendy items in fashion, jewelry and home decor.

The website is built on top of the Shopify platform and features a custom build of the Artisan theme.

For this project I’ve installed the shopify store and made a bunch of custom changes, I’ve set up the Facebook and Pinterest advertising campaigns and have set up Google Analytics so it properly measures all relevant traffic.

Also behind the scenes Hotjar is making heatmaps and user recordings to constantly improve the website and Channable is sending the product feed out to several third-party platforms.