About me

My name is Wesley Smits. I am a Front-end Developer from the Netherlands.


My web journey began all the way back in 2006 when I was 13-years old and started a small gig doing SEO work for websites. I’d optimise the metadata, the texts, and do some link building. This got me interested in websites and by 2007 I was building my own websites and experimenting with Affiliate Marketing and Google Adsense.

Fast-forward to 2014 where I started my first job for an employer as a Front-end Developer at Divide. Here I spend a little under 5-years building E-commerce sites for Fashion Retail brands and thinking of ways to make their websites more user-friendly, rank higher and have better conversion rates.

After working on dozens and dozens of projects, I wanted a chance of dedicating myself to a single project, and I started working at Nature.House in the summer of 2019 as a Senior Front-end Web Developer. I work with a remarkable team of people making the application a bit better every single day.


– JavaScript
– PHP (WordPress, Symfony, Magento)
– ASP.Net MVC C#

– On-page & Off-page SEO optimisations
– Web performance optimisation
– Web Accessibility

Interests / Hobbies

I have a very strong passion for personal finance. I think it’s fascinating how different people take different paths and approaches to their financial life.

I love reading a good book or watching a movie / show with an engaging plot. Also, I’m quite the geek when it comes to all things Marvel / Star Wars / Doctor Who and other classic science-fictions.

Sport is generally not my favorite thing, but I love golf or simply taking a stroll through the forest with my fiancée.